Stock art licensing is a little easier to understand than font licensing. There are only a few situations that aren’t covered by the standard license, mostly to do with how many units you want to create. Here is the breakdown on when you need an additional license:

Types of Permitted UsageStandard LicenseExtended License
Advertisement designs for online or mobile use, newspapers, magazines, and/or other printed or digital materials with the exception of any items that are for sale as defined below.Yes
(Not required)
In-house multimedia, interactive and video presentations.Yes
(Not required)
Printed PROMOTIONAL media that is NOT FOR SALE. This includes product packaging, catalogues, brochures, seasonal greeting cards, post cards, flyers, and posters.Yes (499,999 units maximum)500,000 or more units requires Unlimited Print Runs extended license.
Designs used for physical media including CDs, CD packaging, DVDs, DVD packaging, printed books, book covers, commercial films, movies, and theatrical presentations.Yes (499,999 units maximum)500,000 or more units requires Unlimited Print Runs extended license.
Editorial media including printed magazines, newspapers, editorials, and newsletters.Yes (499,999 units maximum)500,000 or more units requires Unlimited Print Runs extended license.
Creating products FOR SALE. This includes, but is not limited to, prints, posters, calendars, stationery, clothing, t-shirts, hats, video games, etc.NOT COVEREDRequires Items for Resale extended license. Also, 500,000 or more units requires Unlimited Print Runs extended license.
Electronic design templates FOR SALE. This includes, but is not limited to, website templates, application templates, business cards, brochures, greeting cards, etc.NOT COVEREDRequires Electronic Items for Resale extended license. Also, 500,000 or more units requires Unlimited Print Runs extended license.
Installation on more than two (2) personal, portable or business computers/workstations.NOT COVEREDRequires Multi-Seat extended license.